One of the most important ways that a business owner can protect the name and image of his or her business is by obtaining a trademark or a service mark through the United States Patent and Trademark Office (USPTO). A trademark/service mark can be the typed name of the organization, its product, or the stylized logo or other artwork associated with the business or product. Each trademark and service mark is registered in a particular class of products or services in which the organization is doing business. Once registered, the trademark is legally presumed to belong to the registrant, a significant benefit if someone tries to steal your name or image.
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