One of the most important ways that a business owner can protect the name and image of his or her business is by obtaining a trademark or a service mark through the United States Patent and Trademark Office (USPTO). A trademark/service mark can be the typed name of the organization, its product, or the stylized logo or other artwork associated with the business or product. Each trademark and service mark is registered in a particular class of products or services in which the organization is doing business. Once registered, the trademark is legally presumed to belong to the registrant, a significant benefit if someone tries to steal your name or image.
The proper selection of the classification and presentation of the application to the USPTO can be a daunting and time consuming process. At Bennett and Bennett, Senior Partner William Greg Bennett, Esq. is the premier intellectual property expert. Greg has assisted clients for over 20 years in working with the USPTO to properly register and maintain new intellectual property rights. Greg also represents businesses in complex trademark infringement actions.